OPTIMISE OUTSOURCING LTD is seeking a creative and strategic Social Media Executive with a strong emphasis on brand development and content creation. This role offers an exciting opportunity to not only manage our social presence but also grow and nurture an influencer network. As a Social Media Executive, you will be at the forefront of building and executing our brand's social media strategy. You will be responsible for creating engaging content, developing a distinct brand voice, and spearheading influencer collaborations to drive brand awareness and engagement.

Key Responsibilities:

Content Creation and Curation:  

• Develop and execute a comprehensive social media strategy that aligns with overall marketing objectives. 
• Plan and schedule content calendars, ensuring timely and relevant posts.
• Develop and curate high-quality, on-brand content for various social media platforms (including but not limited to Instagram, Facebook, LinkedIn Twitter, TikTok, etc.).
• Utilise creative tools and resources to enhance visual and written content.

Brand Voice and Messaging:  

• Define and maintain a consistent brand voice across all social channels.
• Craft compelling messaging that resonates with our target audience.
• Grow our User Generated content library and feed into wider channels.

Influencer Network Development:  

• Identify, reach out to, and nurture relationships with potential influencers and brand ambassadors.
• Collaborate with influencers to create authentic and impactful content that aligns with our brand.
• Create a strong relationship with influencers by working with them on promotional tactics and content creation, ensuring that our brand and their personal brand complement each other.

Community Engagement and Management:  

• Monitor and engage with our community, responding to comments, messages, and inquiries in a timely and personable manner.
• Work with customer services and sales to identify community needs and customer insights. Feed into the wider team to support in revenue growth through relevant campaigns.
• Identify opportunities for user-generated content and community-driven initiatives.

Analytics and Reporting:  

• Track and analyse key performance metrics to measure the effectiveness of social media efforts.
• Provide insights and recommendations for optimizing content and strategy.

Trend Monitoring and Innovation:  

• Stay up to date with social media trends, platform updates, and emerging technologies.
• Integrate innovative strategies to enhance our brand's digital presence.

Additional Qualifications & Skills:

• Proficient in social media analytics and reporting tools.
• Strong creative and storytelling abilities, with an eye for design.
• Excellent communication and project management skills.
• Experience in, or a strong willing to learn about influencer marketing.

How to Apply:

If you believe that you fit the role and are up for the task, kindly use the link below to apply for the position by 16TH FEBRUARY 2025

https://app.testgorilla.com/s/7y07s5eu