Summary
The purpose of this position is to implement the Research and Development function’s strategic plan that strives to provide timely market intelligence to guide timely decision-making by the group of companies.
Description
- Meet annual targets and KPIs as set by management annually.
- Compile a quarterly/Monthly industry audience report (Purple Book) to HoD and Group PC
- Analyze and submit weekly Adex and missed spend to sales managers
- Supports the head of research in use of data for company's strategies and operations
- Develop and maintain info graphics and visualizations for audience reports, spend opportunities and print tracking
- Compile Bi-Monthly Radio Tracking Reports as per Group PC Specifications
- Conduct weekly music research and submit to the PC every Thursday
- Undertake bi-annual auditorium survey for each brand
- Collate relevant industry data and compile an annual report based on viewership, listenership and revenue
- Monitoring of ad volumes in the Star and competition
- Conduct monthly editorial polls for the Star
- All research conducted and reports submitted meet the Company's standards
- Adhere to inter-departmental service level agreements
- Ensure excellent departmental leave management.
Education
Diploma in market research, CIM, or equivalent.
More Details on Experience
- Google tools including, Google Ads, Google Analytics, Google Ad Manager, and Google Data Studio
- Digital Analytics especially in Google Analytics.
- Python R or SPSS.
- Advanced Excel.
- Dashboarding Tableau, PowerBI, or Looker.
- Advanced analytical and numerical skills.
- Canva.
More Details on Skills
- Excellent presentation skills
- Excellent leadership skills
- Strong business acumen
- Flexibility with strong coordinating and communication skills
- Ability to work under pressure
- Good coaching and mentoring skills
- Ability to multi-task, and coordinate teams, while maintaining a keen eye for detail.
- Ability to keep abreast of the latest trends and provide guidance on opportunities
- Impeccable personal integrity
- Good decision-making skills required
- A team player
Terms And Conditions
Radio Africa Limited does not charge a recruitment fee or work with any persons or agencies which charge a recruitment fee.