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REGIONAL SALES MANAGER – COAST

AAR Insurance COAST REGION (MOMBASA)

Summary

POSITION: REGIONAL SALES MANAGER – COAST
WORK STATION: COAST REGION (MOMBASA)
TERMS: ONE YEAR CONTRACT
REPORTS TO: NSM - NEW BUSINESS AND DISTRIBUTION

PURPOSE OF THE POSITION:
This position is responsible for managing and delivering a wide range of Sales and Marketing strategies and initiatives to support the achievement of the business budgets on New and Renewal revenues.

Description

  • KEY PERFORMANCE AREAS
    Meet 100% of company’s agreed business targets.
  • Ensure average agents performance of 70% of business targets in the allocated Unit.
  • Implement the Sales and Marketing strategies for the Unit 100%.
  • Understanding of current and prospective clients and intermediaries and research on customer preferences to meet their needs.
  • Planning and execution of AAR Sales and marketing events.
  • Drive Cross-Selling of AAR products to achieve at least 10% growth in the Unit.
  • Achieve at least 70% average product knowledge for agents.
  • Identify and recommend process improvement areas within the unit.

KEY RESPONSIBILITIES:

  • Developing and implementing solid business plan and laying strategies for acquisition of new business and retention of existing business.
  • Develop and maintain positive customer relationships, oversee the marketing of Insurance products and services and ensure maximum sales and profitability.
  • Contribute to the development of the business strategy and ensure the development and implementation of effective integrated marketing and communications plans which support the achievement of company objectives.
  • Continually monitor the effectiveness of the integrated sales and marketing strategy and planned activities, providing and seeking feedback on the quality of delivery from and suggesting / implementing corrective action where appropriate.
  • Ensure that marketing projects and plans are effectively defined to achieve alignment with overall business unit objectives as well as overall AAR marketing and communication strategy.
  • Oversee the tendering business for the agents under you.
  • Ensuring service queries for the signed up intermediaries and clients are well addressed and timely feedback provided.
  • Planning and attending service meetings with clients in support of intermediaries.
  • Ensure compliance with AAR and regulatory policy guidelines and recommending action where necessary in order to minimise risk.
  • Manage the planning, budgeting and forecasting process of own teams spend and providing regular reporting to Regional Sales Manager where appropriate.
  • Preparation and submission of weekly, monthly and quarterly reports for the Unit.
  • Any other roles as may be assigned by immediate supervisor

Education
Bachelor’s Degree

  • Bachelor’s Degree in Marketing or a Business related course.
  • Professional Marketing and Sales Certifications.
  • .

More Details on Experience

  • At least 3 years of Practical Sales & Marketing or Business Relationship Management with proven performance track.
  • Strong foundation of basic Insurance knowledge including understanding of underwriting, Insurance Market trends and statistics.
  • Good understanding of Sales and Marketing e.g. Promotions, market research, product development and placement, PR & communication, social media etc

More Details on Skills

  • ICT Competency,
  • Good Interpersonal (people) Skills & Excellent organization skills.
  • Team player with ability to communicate effectively, Pleasant personality, Ability to integrate information from a variety of sources,
  • Excellent analytical and problem solving skills,
  • Leadership skills,
  • Good time management,

Assertiveness and Self-drive, Speed and accuracy and the ability to work under pressure.

Terms And Conditions

Applications should be submitted by 24th January 2021