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Farmers Choice Nairobi


Reporting to the Commercial Manager, The National General Trade Manager will be responsible for managing business growth and Route to consumer expansion in General Trade outlets.


  • Exceed budgeted growth in volume and revenues by developing new sales opportunities and increasing sales in existing accounts.
  • Optimising the delivery RTM and route plans that ensures high customer service levels and delivery efficiencies.
  • Responsible for excellent customer relationships and experience to drive loyalty and repeat sales.
  • New outlet expansion and product penetration across the general trade.
  • Ensuring compliance with trading terms and maximizing COD collections.
  • Growing market share and ensuring share is eliminated.
  • Team management and performance management to ensure a motivated, agile, and productive workforce.
  • Strategic Pricing Decisions and ensuring competitive pricing is implemented in the trade.
  • Trade and consumer insights management.
  • In trade activations aimed at recruiting new consumers.
  • Schools and Colleges recruitment drives.


  • Degree in a business related field.


More Details on Experience

  • Minimum 10 years of experience, 5 of which must be in General Trade  at managerial level in an FMCG Company.

More Details on Skills

  • Ability to deliver through the team and develop them.
  • Strategic Thinker and aggressive executor.

Terms And Conditions

The incumbent MUST have a valid driving licence.

All applications must be submitted before 30th April 2024.