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Head of Sales & Marketing

Thika Motor Dealers (K) Ltd (TMD KENYA) THIKA


Studies the dealership's customer base and the automotive retail market to develop effective programs for soliciting business and to ensure the profit growth and expansion of the Company’s products and/or services.


  • Deliver business strategies through implementation of marketing strategies across the organization aligned to TMD’s strategy and an approved annual budget.
  • Using trends, customer experience insights and in collaboration with the Sales team; develop new niche market segments with a view to deliver on set Vehicle and Aftersales performance targets.
  • Manage brand campaign execution calendars and ensure all activities, events and activations are coordinated throughout brand campaign period.
  • Engage in superior customer service by making information readily available, effective handling of all Isuzu customer escalations, updating customer relationship databases, effective management of promotional, marketing activities (above/below the line) and events.
  • Plan and execute press releases and other media engagement activities factoring necessary lead times, prepare content for the publication of advertising material and oversee distribution/implementation.
  • Communicate and sensitize reportees to keep abreast of customer attitudes, Isuzu CARE principals, demographics, buying habits etc. Communicates with external customers to determine their needs and interests as well.
  • Tracks the impact of marketing programs in the market and prepares management reports to be certain that marketing objectives and customer satisfaction levels are achieved. Takes corrective action when necessary.
  • Facilitates continuous performance reviews and training for the Sales & marketing and customer experience teams


  • A degree holder in Business, Commerce, Marketing or its equivalent is desirable.
  • A member of a Professional Marketing body.

More Details on Experience

  • Minimum level of 2 year working experience in Sales and marketing; exposure in automotive industry is added value.

More Details on Skills


  • Proficient in Microsoft Office applications/computer literacy.
  • Conversant with concepts in Digital marketing
  • Driving Skills
  • Product knowledge i.e. vehicle specifications, Basic mechanical knowledge
  • Knowledge in professional standards/Business Intelligence.
  • Experience with Customer Relationship Management System


  • Writing skills
  • Excellent Customer Service skills
  • Excellent interpersonal skills
  • Pleasant and outgoing personality
  • Strong negotiating and influencing skills
  • Excellent presentation skills and communication skills (written and spoken)
  • A team player with a go-getter attitude
  • Ability to work under pressure and meet sales targets
  • Organizational skills

Terms And Conditions

Interested candidates to submit their applications before 23rd May 2023