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Creative Partner

My Jobs In Kenya Nairobi


Job Purpose

A Creative Partner is responsible for the client’s advertisement. They are involved in creating communication that has an instant, positive impact on the consumer in order to promote the product or brand being advertised. They can be involved in all of the different forms of advertising, including advertising on television and radio, digital and social platforms, activations, OOH, and direct mailings.


Main Responsibilities

Knowledge Areas:

  • Experiential Marketing / Action Marketing oriented.
  • To remain up-to-date with new ideas, techniques, and styles of communication.
  • To actively seek inspiration from the external environment to influence creativity.
  • Understands and appreciates the nature and value their clients’ brand.
  • To familiarising themselves with the product and competitor activities in the market.
  • Proficient in discussing the client's core message and target audience.
  • Ability to generate lots of fresh, original ideas from a brief.
  • Ability to understand a good brief.

Task Areas:

  • Daily Reporting/working closely with Group Creative Directors.
  • Working with the client’s Global Art Directors and Copywriters.
  • Imagining, recognising and executing local and global integrated campaign ideas.
  • Working in partnership with Senior Planners and Account Management.
  • Directing the creative process of senior and middleweight creative teams.
  • Maintaining a good working relationship with local and clients.
  • Pitching for projects.
  • Helping regional and country agency teams achieve their goals.
  • Managing the consistency of the brand across the world.
  • To remain up-to-date with new ideas, trends, techniques and styles.
  • To actively seek inspiration from the external environment to influence creativity.
  • Understands and appreciates the nature and value their clients’ brand.
  • Familiarise themselves with the product and competitor activities in the market.
  • Proficient in discussing the client's core message and target audience.
  • Builds key relationships with Account Management, Planning & Traffic departments.
  • Being proactive on the creative approach and the process.

People Management & your profile:

  • Builds key relationships with Account Management, Planning & Traffic departments.
  • Meets regularly with relevant departments to discuss the client's requirements and core messages.
  • Portrays a helpful and innovative image for the Creative Department.

Client Management:

  • Responsible for the development of strong client relationships, alongside seeking new and different ways to improve our service to them.
  • Responsible for the on-going direction and development of the clients, helping to win new business and delivering brand building campaigns.
  • Work closely with the senior management team to become a trusted partner within the clients’ businesses.

Financial Management:

  • Understands the client’s financial budgets and ensures work is completed within these budgets.
  • Ensures work is produced on time and within budget.

Creative Management:

  • To think creatively and devise imaginative and intelligent advertisements based on client briefs.
  • To push boundaries of original thinking to explore new creative solutions.
  • To communicate creative ideas effectively to a wide audience of varying levels of creative knowledge.
  • To translate the strategic creative concept into different creative executions to be presented to the client.
  • To execute creative ideas to the highest standard involving and communicating with the necessary creative team.
  • To modify initial ideas into workable concepts until the client is satisfied.
  • To align the art direction with copy and vice versa.
  • To deliver work to brief on time and on budget, to the highest quality.
  • To oversee the production phase, booking and liaising with designers, illustrators, printers, photographers and production companies.
  • To be proactive on local awards and in line with the International Award shows

Higher National Diploma Degree In Advertising

  • To have a Higher National Diploma, Foundation degree or degree in advertising, design or related subjects.
  • Fluent in French.

More Details on Experience

Required Experience:

  • 10 -15 years’ work experience.
  • To have an established portfolio of recent artwork.
  • Experience of working within a creative team for a large Advertising Agency.
  • Essential to have previous knowledge of the industry and an understanding of the creative process in advertisement.
  • The ability to think creatively and communicate ideas through visuals (i.e.: colour and mood).
  • This individual must have an opinion on directors and typography. It is also essential for them to have an eye for colour and mood etc.
  • Experience of checking all content being advertised is truthful and complies with codes of advertising practice.

Desired Experience:

  • To have won Creative Awards.
  • Actively seeks out new ideas, techniques, and styles generally (i.e. art, films, TV programmes, music, fashion, trends, etc.).
  • Is influential and can inspire the Creative Department.
  • Seeks out to understand why loyal customers buy certain products.
  • Researching competitor activities and successful campaigns being delivered by other agencies.


More Details on Skills

Required Behaviours:

  • Is highly creative and imaginative, and curious about clients' products and services.
  • Can communicate ideas or moods visually through advertising.
  • Has excellent computer skills in relevant art and design software packages.
  • Technical excellence in creating original concepts.
  • Has a thorough understanding of photography, typography, and printing techniques.
  • Skilled in writing clear, concise, and grammatically correct copy. Has a strong eye for detail.
  • Has an understanding of the different visual styles that appeal to various target markets.
  • Strong listening and interpretation skills.
  • Strong interpersonal and communication skills.
  • Can work under pressure and manage workloads effectively.
  • Can work within strict budgets.
  • Is able to see other people's points of view and take on board feedback.
  • Works well within a pair and also cross departments.
  • Is highly self-motivated and well organized.

Terms And Conditions

The following represent the behaviours that are at the core of our business and how we want to be. Every employee is expected to bring them to life in their everyday work.

  • Courage: Shows bravery in making decisions, and stands by values and beliefs.
  • Idealism: Strives for achievements; dares to raise our sights and blaze new trails.
  • Curiosity: Has a desire to know more, and is open to all possibilities.
  • Playfulness: Has fun and knows when not to take him or herself too seriously.
  • Candour: Encourages openness and honesty with colleagues and with clients.
  • Intuition: Trusting and listening to our unconscious or “inner guru”, to find unique solutions.
  • Free-spiritedness: Permission to practice magic, encourage and promote flexibility.
  • Persistence: Shows determination to achieve the right results.

All applications to be submitted before 28th September 2020