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Commercial Manager

Radio Africa Group Nairobi


The Star Publications Limited is a publisher of the Star Newspaper, a leading daily in Kenya. We are looking for a seasoned, strategic and visionary Commercial Manager.

The Commercial Manager will be responsible for formulating and coordinating strategic advertising plans, implement them to ensure growth of advertising
revenue and market share for the Star Publications Limited. This role will
be reporting to the Chief Operating Officer.


  • Design and implement strategies that grow advertising through customer growth and retention across sectors.
  • Design work plans that exploit the market place and guide the sales team in their day to day sales activities and operations.
  • Track the sales managers performance on a daily, weekly and monthly basis and regularly communicate the status on performance to management
  • Carry out regular sales meetings with staff to review sales progress and maintain good employee relations to ensure the highest degree of retention, morale and discipline
  • Carry out regular clients list review, market intelligence and discuss with Sales Managers and Sales Executives on potential new clients
  • Ensure sales Contracts are in place with the appropriate clients and identify their associates and follow ups, resolve any complains and keep the COO informed
  • Maintain close liaison with relevant departments and report on monthly sales and collection
  • Liaise with Managing Editor on all PR related issues, Marketing on brand related issues, Circulation on our numbers and follow up with relevant parties to ensure effective client service
  • Coordinate activities with the COO and other managers and achieve teamwork in the department and enhance the cross functional potential
  • Ensure that customers Relationship Management System is update daily on all sales activities, meetings and customer contacts
  • Handle all functions, marketing campaigns, promotions involving the advertisers and ensure prompt invitations are sent out in liaison with the customer service team and the events team.
  • Coach, mentor and manage the performance of staff within the department.


Masters Degree in a related course will be an added advantage 

Degree in Marketing, Commerce, Sales or related field



More Details on Experience

3 years’ experience in a similar position

Experience in media industry will be an added advantage

More Details on Skills

  • Excellent leadership skills
  • Strong business acumen
  • Excellent coaching and mentoring skills
  • Flexibility with strong coordinating and communication skills
  • Impeccable personal integrity

Terms And Conditions

The Star Publications Limited is an equal opportunity employer and will offer a competitive package to the successful candidates. If you match the above qualifications and requirements, apply by sending your CV to so as to reach us on or by 24th May 2024. Please include your daytime telephone number. Also include names, telephone numbers and email addresses of 3 professional referees as well as your current and expected gross salary. In light of anticipated numerous applications, only short listed candidates will be contacted. Disclaimer:

The Star Publications Limited DOES NOT charge a recruitment fee or work with any persons or agencies which charge a recruitment fee.