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Brand Manager

Savvy Management Consult Nairobi

Summary

Savvy Management Consult seeks to recruit for the above position for our client dealing in FMCG.
The Brand Manager will oversee a wide range of business functions including branding, public relations, product development, online and offline promotions and effective market research by meeting marketing performance targets.

The position will require the Brand Manager to build trust, drive execution, foster innovation, focus on customer, solve problems creatively and demonstrate high integrity.

Description

Key Responsibilities

  • Ensuring volumes targets, share of market targets, share of voice targets, gross margin targets and advertising & promotion budgets are managed effectively as per planned budgets.
  • Planning and effectively implementing agreed activity grids that support the brands in the trade and at the consumer level.
  • Ensuring that brand equities are preserved and exploited effectively with the advertising agency(s) and media houses.
  • Assisting in the preparation of the annual marketing budget and mid-year review proposals.
  • Develop the annual budget and plans for the brand and secure approval.
  • Development and implementation of the Go To Market, 5P Strategies.
  • Develop category growth plans including direction for existing brands such as line extensions and consumption builders, develop new product(s) and line extensions and implement them effectively on approval.
  • Originate and manage approved marketing research including consumer insights, share of voice and market research and exploit findings effectively.
  • Manage all Public Relations events effectively

Education
Bachelors Degree

Must be a Degree holder – Marketing, PR, Business Administration

More Details on Experience

  • At least 8 years’ relevant experience in an F.M.C.G company.
  • Strong knowledge/understanding of consumer industry, market dynamics and requirements
  • Experienced in analyzing large amounts of data and trends

More Details on Skills

  • Ability to think critically and creatively

Terms And Conditions

If you meet the above specifications send your applications to: [email protected]
Deadline of application: 15th March 2020

NB: We do not charge applicants for any applications, interviews and job placement!